Video Types

Every Marketing Video Type in One Place

We go beyond UGC. We use AI to produce every video type your brand needs, from product demos and unboxing to tutorials, brand stories and trend videos, ready for Meta, TikTok and Snapchat.

01 · Content Source

By Content Source

Who appears in the video and speaks for your brand.

UGC

UGC

A candid video styled as a real customer sharing their opinion of the product.

When to use it: Build trust and test sales angles in paid ads.

How we make it: We create dozens of versions with different Gulf characters and dialects, without shipping your product.

CGC

CGC

A UGC-style video with higher production quality and a carefully written script for your brand's ads.

When to use it: When you need a natural feel with a clear sales message.

How we make it: We write the script, build the character and produce multiple versions for each platform.

IGC

IGC

An influencer-style video posted on their account to reach their audience.

When to use it: Campaigns focused on reach and brand awareness.

How we make it: We prepare scripts, angles and influencer-style versions, and work with your influencer if you have one.

EGC

EGC

A video featuring your team: an office tour or a day at work.

When to use it: Build trust and show your brand's human side.

How we make it: We script and plan filming with your team, then enhance and edit the footage for each platform.

02 · Product-Based

Product-Focused Videos

Your product is the hero: how it works, how it looks and why it is better.

Product Demo

Product Demo

A practical demonstration of how the product works and how to use it.

When to use it: Products that need an explanation before purchase.

How we make it: We build usage scenes from your product reference photos.

Unboxing

Unboxing

The experience of opening a product for the first time, with a focus on packaging.

When to use it: Perfumes, gifts and beauty products where packaging sells.

How we make it: We showcase the packaging and first impression through multiple characters and angles.

Product Review

Product Review

A clear, persuasive video detailing the product's benefits.

When to use it: Audiences comparing options before deciding.

How we make it: We write reviews based only on your product's genuine benefits.

Product Showcase

Product Showcase

Cinematic shots highlighting the product's design and details.

When to use it: Luxury brands: perfumes, watches and fashion.

How we make it: We produce close-ups and cinematic lighting without a studio.

Comparison

Comparison

A comparison between your product and alternatives to highlight the difference.

When to use it: When your product has a clear advantage over alternatives.

How we make it: We compare against the category rather than naming competitors, in line with platform policies.

03 · Value & Educational

Value & Educational Videos

Teach your audience something useful so they remember your brand.

How-To / Tutorial

How-To / Tutorial

Clear steps to solve a problem, with or without the product.

When to use it: Organic content and ads with a lasting impact.

How we make it: We turn usage steps into a short, clearly structured video.

Explainer

Explainer

A simple explanation of a complex idea or technology in your field.

When to use it: Technology companies, service businesses and clinics.

How we make it: We combine a presenter, graphics and text for an accurate, concise explanation.

Tips & Tricks

Tips & Tricks

A quick, useful insight in seconds that builds authority.

When to use it: Daily posts on TikTok and Reels.

How we make it: We produce a weekly tips series with a consistent brand identity.

04 · Trust & Community

Trust & Community Videos

Stories that help customers believe before they buy.

Testimonials / Case Studies

Testimonials / Case Studies

A customer explains how the product solved their problem.

When to use it: The decision stage and retargeting.

How we make it: We turn your genuine customer reviews into videos with your approval.

Behind the Scenes

Behind the Scenes

How your product is made, packaged and shipped.

When to use it: Bring your audience into your brand's journey.

How we make it: We plan shots with your team and complement them with generated scenes.

Brand Story

Brand Story

A short video telling your company's story, values and purpose.

When to use it: Your website, launches and emotional campaigns.

How we make it: We write and produce the story in a cinematic documentary style.

05 · Engagement & Entertainment

Engagement & Entertainment Videos

Content that gets people sharing, commenting and coming back.

Live Shopping

Live Shopping

An interactive live broadcast to answer questions and sell directly.

When to use it: Offers, seasonal campaigns and launches.

How we make it: We script the broadcast and create promotional clips for before and after it.

Q&A

Q&A

A video collecting and answering your followers' questions.

When to use it: Address purchase objections.

How we make it: We turn your customers' most common questions into short videos.

Trend / Meme

Trend / Meme

A TikTok or Reels trend connected to your brand.

When to use it: Fast reach and awareness.

How we make it: We spot the trend and produce your version within days, before it ends.

Vlogs

Vlogs

Documenting daily life related to your business or founder.

When to use it: Personal brands and community building.

How we make it: We plan the series, edit the footage and cut versions for each platform.

Not Sure Which Type Fits Your Product?

Book a short call and we'll recommend the right video mix for your goals and budget, with a free sample video.