Snapchat and TikTok Video Ad Design with AI

What makes Snapchat and TikTok ad design different from Meta ads?

Snapchat and TikTok are fully vertical platforms, and viewers decide within the first two seconds whether to keep watching or skip. So the ad is built for that moment from the start: the product or the problem in the first two seconds, on-screen text that works without sound, and a pace that feels like the platform's own content rather than a cut-down TV spot.

What are Snapchat's video ad specs?

According to Snapchat's official ad specs page, Single Image or Video ads and Collection ads use a vertical 9:16 ratio, a length of 3 to 180 seconds, and MP4 or MOV files. We deliver at 1080×1920 and recommend short versions for testing, because the opening decides performance.

Official source: Snapchat's official ad specs (reviewed on October 29, 2026)

Which Snapchat and TikTok ad types do we produce?

We produce the same vertical video in formats that suit the most common ad types on both platforms: Snap Ads, Story Ads and Collection Ads on Snapchat, and In-Feed ads plus videos that can be boosted as Spark Ads on TikTok. Every video comes with several openings to test, in Gulf Arabic or in English where needed:

• Snapchat: Snap Ads between Stories and content, Story Ads, and Collection Ads that show the product with other items from your store.
• TikTok: In-Feed Ads on the For You page, and videos that can be posted on your account and then promoted as Spark Ads.
• Different openings for the same video to test which one stops the scroll.
• A Gulf Arabic version and an English version when needed.

How do we write the first two seconds of a Snapchat or TikTok ad?

We write the first two seconds as if they were the whole ad, because anyone who stops watching sees nothing else. So each version opens with a question about a problem the viewer knows, the product in hand from the first shot, an honest opinion or a clear offer, with the message as on-screen text, and we test the openings together:

• A direct question about a problem the viewer knows.
• The product in hand from the first shot.
• A candid opinion or a quick comparison.
• A clear offer or season in the on-screen text.

Read also: The Gulf 3-second hooks bank

Which dialect do we use for Snapchat ads in Saudi Arabia?

We write in the target audience's dialect: Najdi for Riyadh and the central region, Hijazi for Jeddah and Makkah, or general Gulf when targeting several regions. Scripts are written in dialect from the start, not translated from Modern Standard Arabic, because viewers spot a translated ad from the first line.

Read also: Writing natural Saudi and Gulf dialect ads

How do we test ads on both platforms?

We start with several openings for the same message, keep the best, then change the body and the call to action. An ad wears out when the same audience sees it many times, so we prepare new batches regularly instead of waiting for performance to drop.

Read also: Meta and TikTok ad creative testing and scaling

Read also: Snapchat ads in the Gulf

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