Who Owns an AI-Generated Ad? Rights, Revisions and Additional Versions

The takeaway: Before you begin, agree on three things in writing: who owns the ad and where it can be used, the number of revision rounds, and how additional versions are requested and priced. These points prevent most disagreements later.

1. Ad ownership and usage rights

• At LogiTrack AI, the delivered ads are intended for your commercial use in campaigns across all platforms.
• With any provider, make sure the rights cover paid advertising, not just organic posting.
• Ask about digital characters: are they licensed for commercial use?
• Do not accept an ad that uses a real person's face or voice without documented permission.

Note: This is not legal advice. For major contracts, consult a lawyer who specialises in your country's laws.

2. Revision rounds

• Agree on the number of rounds before starting, and on what counts as a revision.
• Approving the script before production avoids most revisions later.
• Consolidate your team's feedback into one message per round.

3. Additional versions

Once an ad succeeds, you will often need:

• New openings for the same message.
• Another dialect or language.
• A different aspect ratio for a new platform.
• A seasonal version with a different offer.

These versions are faster and less expensive than a new ad because the foundation is already in place.

Questions to ask before signing

1. Who owns the ad, and where can I use it?
2. How many revision rounds does the package include?
3. How do I request additional versions?
4. Are the characters and voices licensed?
5. What is the delivery timeline for the first batch?

What should the agreement state in writing?

Ask for these points in the proposal or contract before starting, not in a side conversation:

• The number of videos and versions in the package, and what counts as a version.
• The number of included revision rounds, and what counts as a revision.
• Usage rights: platforms, duration and countries.
• The cost and turnaround of an extra version.
• Whether the producer may show the ad in its portfolio.

What is the difference between a revision and a new version?

A revision corrects an agreed version: a word in the script, a color or a text timing. A new version is an idea, opening, dialect or size that was not in scope. Clarifying this from the start prevents most disputes after delivery.

How do you put the agreement terms in one table?

Collect the key points in one table before signing, so you can compare quotes easily and know exactly what you will receive. The table prevents misunderstandings because each item is written clearly: what it includes, and what needs a separate request.

What if you want to use the ad on TV or billboards?

An ad designed for social media may need different rights and sizes for TV or outdoor screens. Mention this before work starts, so it is written into the agreement and the ad is produced in the right sizes and quality for each medium.

1. List every medium where the ad will run.
2. Ask for them to be written into the usage-rights clause.
3. Ask which sizes and formats each medium needs.
4. Keep a copy of the agreement with the final files.

What happens to the ad rights after the package ends?

The written agreement between you and the producer decides this, so do not assume the answer. Your right to keep running the ads may continue after the package ends, or it may be tied to a set period, and only the agreement's wording shows which. Ask before signing so you never have to pause a winning ad in the middle of a campaign.

• Can I keep running the delivered ads after the package ends or is paused?
• If usage has a time limit, what happens to ads that are still running when it expires?
• Do I need new approval to rerun an old ad in a later season?
• Does the producer keep a copy of the final files in case I lose mine?

Frequently asked questions

Can I use the ad on every platform? It depends on the agreement; ask for the platforms and duration in writing.

Are digital characters licensed for commercial use? They should be; ask the producer where the characters come from and their license terms.

What if I need a version in another language a month later? It is ordered as an extra version under the agreement.

Can I edit the ad myself after delivery? That depends on the agreement and the files delivered, so ask in advance which files you will need for editing.

Does a version in a different dialect count as a new version? Usually yes, because it needs a new script and voice, but the agreement sets how it is priced.

Is the digital character exclusive to my brand? The agreement decides that, so ask directly whether the same character can appear in other brands' ads.

Can I see the quality of the ads before I pay? Yes. You can request a free sample video for your product before paying from the booking page.

Also read what an AI ad is.

Part of our approach to AI UGC Ad Production in Saudi Arabia and the Gulf.